Co-marketing of marijuana and cigars in US convenience stores

Cigars are among the most heavily flavoured of all tobacco products.1 Flavoured cigars, particularly cigarillos, appeal to young people and are also associated with blunt use.2–4 Of note, young adults cite brands and flavours as important factors influencing the selection of cigars used for blunts.4 With the growing social acceptance of recreational marijuana use, tobacco control researchers have noted in the past year the explicit co-marketing of cigars and marijuana.5 6 This nascent research was limited as it focused on one brand, Splitarillos5 or a subset of 10 marijuana-related flavours available at the point-of-sale in California.6 We add to the literature on marijuana–cigar co-marketing by analysing Nielsen’s convenience store (C-Track) retail scanner data. Nielsen’s C-Track is representative of all convenience store types and includes chain stores, non-chain and independent convenience stores, as well as gas stations. Cigar …