Abstract Innovation and diffusion of renewable energy technologies play a major role in mitigation of climate change. In Sweden replacing electric and oil heating systems with innovative heating systems such as district heating, heat pumps and wood pellet boilers in detached homes is a significant mitigation option. Using an adopter-centric approach, we analyzed the influence of investment subsidy on conversion of resistance heaters and oil boilers, and the variation in diffusion pattern of district heating, heat pumps and pellet boilers in Swedish detached homes. Results from questionnaire surveys of 1500 randomly selected homeowners in September 2004 and January 2007 showed that more than 80% of the respondents did not intend to install a new heating system. Hence, about 37% of the homeowners still have electric and oil heating systems. The government investment subsidy was important for conversion from a resistance heater, but not from an oil boiler. This is because homeowners currently replacing their oil boilers are the laggards, while those replacing resistance heaters are the ‘early adopters’. Economic aspects and functional reliability were the most important factors for the homeowners when considering a new heating system. There is a variation in the perceived advantages associated with each of the innovative heating systems and therefore, the diffusion patterns of such systems vary. Installers and interpersonal sources were the most important communication channels for information on heating systems.
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