Evaluation of the Zero Rating System for MVNO in the New Mobile Network Era

In this paper, we propose a high-precision zero-rating architecture based on our application-specific slicing technology [1] [2], where we tag traffic with application info at customized smart phones, which can be used to identify applications at MVNOs with 100% accuracy. We examine several zero-rating MVNO networks and observe that the existing zero-rating schemes of MVNOs are not accurate enough, and charge users on those applications that are advertised as count-free, which may result in disruption in the MVNO market. We also posit that the evaluation result highlights the necessity of our proposed architecture.