论文信息 - The Nine Nations of North America and the Value Basis of Geographic Segmentation

The Nine Nations of North America and the Value Basis of Geographic Segmentation

The utility of the concept of the “Nine Nations of North America” for segmentation was tested by comparing several geographic segmentation systems with values in a probability sample of the coterminous United States. The evidence does not mandate abandoning the Bureau of Census regions. Managerial implications are discussed.

L. Kahle

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