Business marketing : an interaction and network perspective

Foreword. 1. Introduction: Interaction and Networks in Perspective K.K. Moller, D.T. Wilson. Part I: Conceptual Foundation of Business Relationships. 2. Business Relationships -- an Interaction Perspective: Basic Elements and Processes K.K. Moller, D.T. Wilson. 3. Dynamics of Relationship Development D.T. Wilson, K.K. Moller. 4. Buyer--Seller Relationships -- Theoretical Perspectives R. Dwyer, R. Dahlstrom, T. DiNovo. 5. The Development of Network Research -- a Question of Mobilization B. Axelsson. 6. Network Dynamics: Forces and Processes Underlying Evolution and Revolution in Business Networks B. Henders, H. Hokansson. Part II: Interactive Business Marketing: Relationships and Strategy. 7. Towards a Conceptual Understanding of the Antecedents of Strategic Alliances R. Spekman, K. Sawhney. 8. Time-Based Strategies and Supplier Relationships C. O'Neal. 9. One More Exploration into Buyer--Seller Relationships: Some Conceptual Foundations and Research Propositions V. Mummalaneni. Part III: Networks, Technology and Strategy. 10. Technology and Networks R. Thomas, D. Ford. 11. Industrial Networks and Technological Innovation H. Hakansson, A. Lundgren. 12. Competitive Strategies and Organizational Networks in New Technology Markets M. Cunningham. 13. International Networks and Network Strategies: Networks in Different Cultural Contexts F. Mazet, R. Salle, R. Spencer. 14. A Network Approach to Foreign Market Entry D. Blankenburg. Part IV:Methodological Aspects in Interaction and Network Research. 15. Methodology and Industrial Networks G. Easton. 16. The Meaning of Time in the Study of Buyer--Seller Relationships A. Miettila, J.-A. Tornroos. 17. Measurement Issues in Research on Inter-Firm Relationships J.B. Heide, G. John. 18. Modeling Business Relationships N. Syed-Mohammed. Part V: Implications and Challenges. 19. Interaction and Network Approach to Business Marketing: a Review and Evaluation K.K. Moller, D.T. Wilson. 20. Managerial Implications and Challenges D.T. Wilson, K.K. Moller. Index.