Predicting and manipulating the incidence of inattentional blindness

Inattentional blindness (IB) occurs when an observer, who is engaged in a resource-consuming task, fails to notice an unexpected although salient stimulus appearing in their visual field. The incidence of IB is affected by changes in stimulus-driven properties, but little research has examined individual differences in IB propensity. We examine working memory capacity (WMC), processing styles (flicker task), inhibition (Stroop task), and training in predicting IB. WMC is associated with IB (Experiments 1 and 2) but neither processing style (Experiment 1) nor inhibition (Experiment 2) was associated. In Experiment 2, prior training on a task reduced the incidence of IB compared to no prior training, and this effect was significantly larger when trained on the same tracking task as that used in the IB task rather than a different task. We conclude that IB is related to WMC and that training can influence the incidence of IB.

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