Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
暂无分享,去创建一个
[1] Alexander Benlian,et al. Theory of Knowledge for Literature Reviews: An Epistemological Model, Taxonomy and Empirical Analysis of IS Literature , 2015, ICIS.
[2] Thomas Hess,et al. How open is this platform? The meaning and measurement of platform openness from the complementors’ perspective , 2015, J. Inf. Technol..
[3] Thomas Hess,et al. Digital Transformation Strategies , 2015, Business & Information Systems Engineering.
[4] B. Ramaseshan,et al. Customer Referral Behavior , 2015 .
[5] Alexander Benlian,et al. Kontrollmechanismen auf Software-Plattformen , 2015, HMD Praxis der Wirtschaftsinformatik.
[6] Alexander Benlian,et al. IT Feature Use over Time and its Impact on Individual Task Performance , 2015, J. Assoc. Inf. Syst..
[7] Brian T. Ratchford. Some Directions for Research in Interactive Marketing , 2015 .
[8] Alexander Benlian,et al. Web Personalization Cues and Their Differential Effects on User Assessments of Website Value , 2015, J. Manag. Inf. Syst..
[9] Anindya Ghose,et al. The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment , 2014, Manag. Sci..
[10] Alexander Benlian,et al. Buying under Pressure: Purchase Pressure Cues and their Effects on Online Buying Decisions , 2015 .
[11] Thomas Hess,et al. Gestaltungsorientierter Kern oder Tendenz zur Empirie? Zur neueren methodischen Entwicklung der Wirtschaftsinformatik , 2015 .
[12] Alexander Benlian,et al. How Social Capital Facilitates Clan Control on Software Platforms to Enhance App-Developers' Performance and Success , 2015, ICIS.
[13] Alexander Benlian,et al. The Effects of Relinquishing Control in Platform Ecosystems: Implications from a Policy Change on Kickstarter , 2015, ICIS.
[14] Alexander Benlian,et al. Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals , 2015, ICIS.
[15] Alexander Benlian,et al. When Updates Make a User Stick: Software Feature Updates and their Differential Effects on Users' Continuance Intentions , 2015, ICIS.
[16] Alexander Benlian,et al. Drivers of App Installation Likelihood - A Conjoint Analysis of Quality Signals in Mobile Ecosystems , 2015, ICIS.
[17] Thomas Hess,et al. Keeping Software Users on Board - Increasing Continuance Intention Through Incremental Feature Updates , 2015, ECIS.
[18] Thomas Hess,et al. Gains and Losses in Functionality - An Experimental Investigation of the Effect of Software Updates on Users' Continuance Intentions , 2015, ICIS.
[19] Alexander Benlian,et al. A Lie Never Lives to be Old: The Effects of Fake Social Information on Consumer Decision-Making in Crowdfunding , 2015, ECIS.
[20] Alexander Benlian,et al. Understanding Informal Control Modes on Software Platforms - The Mediating Role of Third-Party Developers' Intrinsic Motivation , 2015, ICIS.
[21] Alexander Benlian,et al. Erfolg von Crowdfunding-Kampagnen frühzeitig erkennen: Erfolgsprädiktoren auf Kickstarter und Indiegogo , 2015, Wirtschaftsinformatik.
[22] Alexander Benlian,et al. How Informal Control Modes affect Developers' Trust in a Platform Vendor and Platform Stickiness , 2015, Wirtschaftsinformatik.
[23] Alexander Benlian,et al. The Internationalization of German Software-based Companies: Sustainable Growth Strategies for Small and Medium-sized Companies , 2014 .
[24] Thomas Hess,et al. Converting freemium customers from free to premium—the role of the perceived premium fit in the case of music as a service , 2014, Electron. Mark..
[25] Alexander Benlian,et al. Bayer HealthCare Delivers a Dose of Reality for Cloud Payoff Mantras in Multinationals , 2014, MIS Q. Executive.
[26] Victoria D. Bush,et al. What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature , 2014 .
[27] Alexander Benlian,et al. Are We Aligned…Enough? The Effects of Perceptual Congruence Between Service Teams and Their Leaders on Team Performance , 2014 .
[28] V. Mittal,et al. How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth , 2014 .
[29] Martin Spann,et al. Consumer Decision-making Processes in Mobile Viral Marketing Campaigns , 2014 .
[30] Thomas Hess,et al. eCollaboration mit Social Software in der globalen Softwareentwicklung , 2009, HMD Praxis der Wirtschaftsinformatik.
[31] Peter Loos,et al. Business Models , 2014, Business & Information Systems Engineering.
[32] Alexander Benlian,et al. Creating Trust and Participation in Online Communities with IT Features: The Technology-Trust-Participation Model , 2014 .
[33] Thomas Hess,et al. Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik , 2014 .
[34] Alexander Benlian,et al. Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms - Evidence from Crowdfunding , 2014, ICIS.
[35] Alexander Benlian,et al. Mobile Application Quality and Platform Stickiness under Formal vs. Self-Control - Evidence from an Experimental Study , 2014, ICIS.
[36] Thomas Hess,et al. Flow Experience in Information Systems Research: Revisiting its Conceptualization, Conditions, and Effects , 2014, ICIS.
[37] Thomas Hess,et al. Escaping from the Filter Bubble? The Effects of Novelty and Serendipity on Users' Evaluations of Online Recommendations , 2014, ICIS.
[38] Alexander Benlian,et al. Perceived IT Security Risks in Cloud Adoption: the Role of Perceptual Incongruence between Users and Providers , 2014, ECIS.
[39] Thomas Hess,et al. Cognitive Biases in Information Systems Research: a scientometric Analysis , 2014, ECIS.
[40] Alexander Benlian,et al. To understand or to be understood? A dyadic analysis of perceptual congruence and interdependence between CEOs and CIOs , 2013, ICIS.
[41] Chuan-Hoo Tan,et al. Addressing the Personalization-Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users , 2013, MIS Q..
[42] Thomas Hess,et al. Music as a Service als Alternative für Musikpiraten? , 2013, Wirtschaftsinf..
[43] Thomas Hess,et al. Music as a Service as an Alternative to Music Piracy? , 2013, Bus. Inf. Syst. Eng..
[44] Beáta Nagy. The psychology of gratitude , 2013 .
[45] A. Hayes. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach , 2013 .
[46] Thomas Hess,et al. IT-Outsourcing: Das Risiko einer Fehlinvestition ist oft hausgemacht , 2013, Wirtschaftsinformatik & Management.
[47] Alexander Benlian,et al. Effect Mechanisms of Perceptual Congruence Between Information Systems Professionals and Users on Satisfaction with Service , 2013, J. Manag. Inf. Syst..
[48] Jonah Berger. Contagious: Why Things Catch On , 2013 .
[49] Thomas Hess,et al. The Advertising Effect of Free -- Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services? , 2013, 2013 46th Hawaii International Conference on System Sciences.
[50] Alexander Benlian,et al. The Dual Role of IS Specificity in Governing Software as a Service , 2012, ICIS.
[51] Derek D. Rucker,et al. On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission , 2012 .
[52] Alexander Benlian,et al. Geschäftsmodelle und ihre Bedeutung in der Lehre der Wirtschafsinformatik , 2012 .
[53] Thomas Hess,et al. Institutional Influences in Individual-level Innovation Adoption outside Organizational Contexts: A Scale Development Study , 2012, ICIS.
[54] Alexander Benlian,et al. Perceived IT Security Risks of Cloud Computing: Conceptualization and Scale Development , 2012, ICIS.
[55] Thomas Hess,et al. Is Perceived Domestic Market Attractiveness a Growth Impediment? Evidence from the German Software Industry , 2012, ICSOB.
[56] A. Meade,et al. Identifying careless responses in survey data. , 2012, Psychological methods.
[57] Katherine L. Milkman,et al. What Makes Online Content Viral? , 2012 .
[58] Raghuram Iyengar,et al. How Interest Shapes Word-of-Mouth Over Different Channels , 2012 .
[59] Thomas Hess,et al. An Empirical Study of Volunteer Members' Perceived Turnover in Open Source Software Projects , 2012, 2012 45th Hawaii International Conference on System Sciences.
[60] Thomas Hess,et al. Service Quality in Software-as-a-Service: Developing the SaaS-Qual Measure and Examining Its Role in Usage Continuance , 2011, J. Manag. Inf. Syst..
[61] Alexander Benlian,et al. Differential Effects of Provider and User Recommendations in e-Commerce Transactions: An Experimental Study , 2012 .
[62] Thomas Hess,et al. Nutzen digitaler Mehrwertdienste im Automobil , 2012, MKWI 2012.
[63] Thomas Hess,et al. The Role of Product Involvement in Digital and Physical Reading - a Comparative Study of Customer Reviews of eBooks vs. Printed Books , 2012, ECIS.
[64] Alexander Benlian,et al. Flow Experience on the Web: Measurement Validation and Mixed Method Survey of Flow Activities , 2012, ECIS.
[65] Catherine Tucker,et al. Social Networks, Personalized Advertising, and Privacy Controls , 2013 .
[66] Thomas Hess,et al. Opportunities and risks of software-as-a-service: Findings from a survey of IT executives , 2011, Decis. Support Syst..
[67] Thomas Hess,et al. Comparing the relative importance of evaluation criteria in proprietary and open‐source enterprise application software selection – a conjoint study of ERP and Office systems , 2011, Inf. Syst. J..
[68] Eric M. Schwartz,et al. What Drives Immediate and Ongoing Word of Mouth? , 2011 .
[69] Thomas Hess,et al. The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities , 2011, Int. J. Electron. Commer..
[70] Alexander Benlian,et al. Perceptual Congruence between IS Professionals and Users on IS Service Quality — Insights from Response Surface Analysis , 2011 .
[71] Alexander Benlian,et al. Is traditional, open-source, or on-demand first choice? An AHP-based comparison of how different software models fulfil key evaluation criteria in Office suites selection , 2011 .
[72] Eric Ries,et al. The lean startup : how constant innovation creates radically successful businesses , 2011 .
[73] Thomas Hess,et al. The openness of smartphone software platforms , 2011 .
[74] Thomas Hess,et al. Perceived Software Platform Openness: The Scale and its Impact on Developer Satisfaction , 2011, ICIS.
[75] Thomas Hess,et al. Overconfidence in IT Investment Decisions: Why Knowledge can be a Boon and Bane at the same Time , 2011, ICIS.
[76] Thomas Hess,et al. The Role of Trust in Promissory Organizations in IS Innovation Adoption - Development of a Research Model , 2011, ICIS.
[77] Oliver Günther,et al. The Impact of Software as a Service on IS Authority - A Contingency Perspective , 2011, ICIS.
[78] Thomas Hess,et al. Setting targets right! how non-rational biases affect the risk preference of it-outsourcing decision makers - an empirical investigation , 2011, ECIS.
[79] Thomas Hess,et al. SaaS und Servicequalität — werden die Kundenerwartungen erfüllt? , 2010, Wirtschaftsinformatik Manag..
[80] Thomas Hess,et al. Pricing of Content Services - An Empirical Investigation of Music as a Service , 2010, AMCIS.
[81] Thomas Hess,et al. The "As-a-Service"-Paradigm and Its Implications for the Software Industry - Insights from a Comparative Case Study in CRM Software Ecosystems , 2010, ICSOB.
[82] Amar Cheema,et al. The Effect of Need for Uniqueness on Word of Mouth , 2010 .
[83] Alexander Benlian,et al. Software-as-a-Service : Anbieterstrategien, Kundenbedürfnisse und Wertschöpfungsstrukturen , 2010 .
[84] T. Hess,et al. Chancen und Risiken des Einsatzes von SaaS — die Sicht der Anwender , 2010, Wirtschaftsinformatik Manag..
[85] Tirthankar Roy,et al. Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response. , 2010 .
[86] Berend Wierenga,et al. A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth , 2009, Mark. Sci..
[87] Thomas Hess,et al. Auf dem Weg zu mehr Arbeitsteilung durch Open-Source? Eine fallstudienbasierte Untersuchung am Beispiel von db4objects , 2010 .
[88] Alexander Benlian,et al. The contribution of IT factors to increase trust and participation in online communities: An empirical analysis from the user perspective , 2010 .
[89] Thomas Hess,et al. Motivational Drivers to Develop Apps for Social Software-Platforms: The Example of Facebook , 2010, AMCIS.
[90] Thomas Hess,et al. The Role of SaaS Service Quality for Continued SaaS Use: Empirical Insights from SaaS Using Firms , 2010, ICIS.
[91] Thomas Hess,et al. AIS Electronic , 2022 .
[92] Thomas Hess,et al. It Standard Implementation and Business Process Outcomes - an Empirical Analysis of XML in the Publishing Industry , 2010, ICIS.
[93] Thomas Hess,et al. Explaining Perceived Turnover in Open Source Software Projects based on Hygiene Factors , 2010, AMCIS.
[94] Thomas Hess,et al. Industrialisierung von Softwareunternehmen durch Arbeitsteilung: Einzelfall oder Trend? , 2010, MKWI.
[95] Alexander Benlian,et al. Exploring the Impact of Fit between Context Factors and Pricing Model Choice on the Success of IT Outsourcing Mega-Deals , 2010, ECIS.
[96] Alexander Benlian,et al. Which Type of Software Model is First Choice? An AHP-based Comparison of Traditional, Open-Source, and On-Demand Office Suites on the Fulfillment of Evaluation Criteria , 2010, ECIS.
[97] Thomas Hess,et al. Does Personality Matter in the Evaluation of ERP Systems? Findings from a Conjoint Study , 2010, ECIS.
[98] Thomas Hess,et al. The Risks of Sourcing Software as a Service - An Empirical Analysis of Adopters and Non-Adopters , 2010, ECIS.
[99] Thomas Hess,et al. Sunk Cost and Target Achievement Biases in Subsequent IS-Outsourcing Decisions , 2010, ECIS.
[100] Thomas Hess,et al. Investitionsentscheidung pro oder contra ERP-Systeme: Eine Studie zur Prozessoptimierung durch ERP-Technologien , 2009 .
[101] Thomas Hess,et al. Drivers of SaaS-Adoption – An Empirical Study of Different Application Types , 2009, Bus. Inf. Syst. Eng..
[102] Robert W. Palmatier,et al. The Role of Customer Gratitude in Relationship Marketing , 2009 .
[103] K. Pauwels,et al. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site , 2009 .
[104] R. Pieters,et al. When demand accelerates demand: Trailing the bandwagon , 2009 .
[105] Thomas Hess,et al. Will Abandoning DRM have a Boomerang Effect on Apple? - An Empirical Analysis of Lock-In and Network Effects , 2009, 2009 42nd Hawaii International Conference on System Sciences.
[106] T. Hess,et al. Treiber der Adoption SaaS-basierter Anwendungen - Eine empirische Untersuchung auf Basis verschiedener Applikationstypen , 2009 .
[107] Jonathan Dörr,et al. Musikdistribution ohne Digital Rights Management - Eine empirische Analyse der Lock-in- und Netzeffektc im Ecosystem iTunes , 2009, Wirtschaftsinformatik.
[108] Thomas Hess,et al. Examining the Effects of Trust-Promoting IT-Features on User Participation: A Content Analysis of Online Communities , 2009, AMCIS.
[109] Thomas Hess,et al. Do Process Standardization and Automation Mediate or Moderate the Performance Effects of XML? An Empirical Analysis in the Publishing Sector , 2009, PACIS.
[110] Thomas Hess,et al. Welche Treiber lassen SaaS auch in Großunternehmen zum Erfolg werden? Eine empirische Analyse der SaaS-Adoption auf Basis der Transaktionskostentheorie , 2009, Wirtschaftsinformatik.
[111] Alexander Benlian,et al. A transaction cost theoretical analysis of software-as-a-service (SAAS)-based sourcing in SMBs and enterprises , 2009, ECIS.
[112] Thomas Hess,et al. ERP-as-a-Service: Zukunft oder Sackgasse? , 2009 .
[113] Thomas Hess,et al. Software as a Service , 2008, Wirtschaftsinf..
[114] C. A. Matos,et al. Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators , 2008 .
[115] Kathy Hammond,et al. Measuring the impact of positive and negative word of mouth on brand purchase probability , 2008 .
[116] G. Lilien,et al. A multi-stage model of word-of-mouth influence through viral marketing , 2008 .
[117] Gregory J. Brush,et al. Comparing the Perceived Value of Information and Entertainment Mobile Services , 2008 .
[118] Alan L. Montgomery,et al. Prospects for Personalization on the Internet , 2008 .
[119] Nikolaus Franke,et al. Product uniqueness as a driver of customer utility in mass customization , 2008 .
[120] Scott Highhouse,et al. Are maximizers really unhappy? The measurement of maximizing tendency , 2008, Judgment and Decision Making.
[121] Yogesh V. Joshi,et al. Putting one-to-one marketing to work: Personalization, customization, and choice , 2008 .
[122] S. Shavitt,et al. Getting too personal: Reactance to highly personalized email solicitations , 2008 .
[123] H. Raghav Rao,et al. Role of word of mouth in online store loyalty , 2008, CACM.
[124] Alexander Benlian,et al. Shared-Content-Services in Medienunternehmen — Erfahrungen innovativer Print-Verlage , 2008 .
[125] Thomas Hess,et al. Timing is Money - Evaluating the Effects of Early Availability of Feature Films via Video on Demand , 2008, ICIS.
[126] Thomas Hess,et al. Supporting Global Software Development with Web 2.0 Technologies - Insights from and Empirical Study , 2008, AMCIS.
[127] Alexander Benlian,et al. The adoption of and satisfaction with web 2.0 based collaboration and knowledge management technologies in global software development - insights from an empirical study , 2008 .
[128] Thomas Hess,et al. Spezialisierung als Ausprägungsform einer Industrialisierung der Software-Branche - Eine Analyse am Beispiel der ERP-Software von SAP , 2008, Industrialisierung des Software Management.
[129] Thomas Hess,et al. A contingency model for the allocation of media content in publishing companies , 2007, Inf. Manag..
[130] Jari Vesanen. What is personalization? A conceptual framework , 2007 .
[131] Adam N. Joinson,et al. Personalized salutation, power of sender and response rates to Web-based surveys , 2007, Comput. Hum. Behav..
[132] K. B. Monroe,et al. The effects of perceived scarcity on consumers’ processing of price information , 2007 .
[133] S. Nambisan,et al. Interactions in virtual customer environments: Implications for product support and customer relationship management , 2007 .
[134] Jure Leskovec,et al. The dynamics of viral marketing , 2005, EC '06.
[135] Francesco Ricotta,et al. Customizing customization: A conceptual framework for interactive personalization , 2007 .
[136] Jari Vesanen,et al. Building bridges for personalization: A process model for marketing , 2006 .
[137] Thomas Hess,et al. Dissemination of Content Reutilization Practices in the German and U.S. Book Publishing Industry , 2006 .
[138] Brian Detlor,et al. Gender and Web information seeking: A self-concept orientation model , 2006, J. Assoc. Inf. Sci. Technol..
[139] P. Lance,et al. From Subservient Chickens to Brawny Men , 2006 .
[140] Mayuram S. Krishnan,et al. The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization , 2006, MIS Q..
[141] Thomas Hess,et al. Digitale Medientechnologien und ihre integrierte Nutzung , 2006 .
[142] Thomas Hess,et al. Erfolgsfaktoren und Erfolgswirkungen der Mehrfachnutzung von Medieninhalten - Eine empirische Untersuchung , 2006 .
[143] Martin Bichler,et al. Semantic Web Technologies for Content Reutilization Strategies in Publishing Companies , 2006, WEBIST.
[144] D. Heerwegh,et al. Effects of Personal Salutations in E-mail Invitations to Participate in a Web Survey , 2005 .
[145] F. Boster,et al. The Roles of Obligation and Gratitude in Explaining the Effect of Favors on Compliance , 2005 .
[146] Wilfred Amaldoss,et al. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects , 2005 .
[147] Thomas Hess,et al. Semantically Enriched Information Seeking in Peer-to-Peer File Sharing Systems - Empirical Evidence from the User Perspective , 2005, Proceedings of the 38th Annual Hawaii International Conference on System Sciences.
[148] Thomas Hess,et al. Verbreitung, Anwendungsfelder und Wirtschaftlichkeit von XML in Verlagen - Eine empirische Untersuchung , 2005, Wirtschaftsinformatik.
[149] Dwayne D. Gremler,et al. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? , 2004 .
[150] Jolanda Jetten,et al. The Individual Within the Group: Balancing the Need to Belong With the Need to Be Different , 2004, Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc.
[151] Peter S. Fader,et al. Dynamic Conversion Behavior at E-Commerce Sites , 2004, Manag. Sci..
[152] D. McAdams,et al. Gratitude in Modern Life: Its Manifestations and Development , 2004 .
[153] Maria L. Cronley,et al. Consumer Inference: A Review of Processes, Bases, and Judgment Contexts , 2004 .
[154] Alexander Benlian,et al. Konstruktion eines Referenzmodells für das Online Content Syndication auf Basis einer Geschäftsmodellanalyse , 2004, Referenzmodellierung.
[155] Thomas Hess,et al. KeyTEx - An Integrated Prototype for Semi-automatic Metadata Assignment and Network-based Content Retrieval , 2004, AMCIS.
[156] M. Perugini,et al. The personal norm of reciprocity , 2003 .
[157] Kent B. Monroe,et al. The Effects of Time Constraints on Consumers' Judgments of Prices and Products , 2003 .
[158] Carl F. Mela,et al. E-Customization , 2003 .
[159] Stephen R. Porter,et al. The Impact of Contact Type on Web Survey Response Rates , 2003 .
[160] Alexander Benlian,et al. Cost structures of mobile services , 2003 .
[161] Alexander Benlian,et al. Mobile Applications for Developing Countries and Emerging Markets , 2003 .
[162] I. Simonson,et al. Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions , 2003 .
[163] David Godes,et al. Using Online Conversations to Study Word-of-Mouth Communication , 2004 .
[164] J. Hauser,et al. The virtual customer , 2002 .
[165] Herbjørn Nysveen,et al. Building brand relationships online: A comparison of two interactive applications , 2002 .
[166] Jagdip Singh,et al. Consumer Trust, Value, and Loyalty in Relational Exchanges , 2002 .
[167] K. Srinivasan,et al. Learning About Customers Without Asking , 2002 .
[168] Kelly Tepper Tian,et al. Consumers' Need for Uniqueness: Scale Development and Validation , 2001 .
[169] Robert M. Schindler,et al. Internet forums as influential sources of consumer information , 2001 .
[170] M. McCullough,et al. Is gratitude a moral affect? , 2001, Psychological bulletin.
[171] Laura A. Brannon,et al. Limiting Time for Responding Enhances Behavior Corresponding to the Merits of Compliance Appeals: Refutations of Heuristic-Cue Theory in Service and Consumer Settings , 2001 .
[172] Jaideep Srivastava,et al. Automatic personalization based on Web usage mining , 2000, CACM.
[173] A. Ben-Ze'ev. The Subtlety of Emotions , 2000 .
[174] Friedel Bolle,et al. Preferences in distributing scarce goods , 1999 .
[175] S. Ghoshal,et al. Social Capital, Intellectual Capital, and the Organizational Advantage , 1998 .
[176] Deborah Kania,et al. Internet World Guide to One-To-One Web Marketing , 1998 .
[177] Cynthia M. Webster,et al. Word-Of-Mouth Communications: a Motivational Analysis , 1998 .
[178] R. Blattberg,et al. Database marketing , 1997 .
[179] Lisa D. Ordóñez,et al. Decisions under Time Pressure: How Time Constraint Affects Risky Decision Making , 1997 .
[180] J. Inman,et al. Framing the Deal: The Role of Restrictions in Accentuating Deal Value , 1997 .
[181] Peter E. Rossi,et al. The Value of Purchase History Data in Target Marketing , 1996 .
[182] S. Hunt,et al. The Commitment-Trust Theory of Relationship Marketing , 1994 .
[183] Jonathan K. Frenzen,et al. Structure, Cooperation, and the Flow of Market Information , 1993 .
[184] G. Zaltman,et al. Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations , 1992 .
[185] G. Zaltman,et al. Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations , 1992 .
[186] M. Allen,et al. Sex differences in self-disclosure: a meta-analysis. , 1992, Psychological bulletin.
[187] C. R. Snyder,et al. Product Scarcity by Need for Uniqueness Interaction: A Consumer Catch-22 Carousel? , 1992 .
[188] William O. Bearden,et al. Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity , 1990 .
[189] Michael Lynn,et al. Scarcity effects on desirability: mediated by assumed expensiveness? , 1989 .
[190] J. Coleman,et al. Social Capital in the Creation of Human Capital , 1988, American Journal of Sociology.
[191] Linda L. Price,et al. The market maven: A diffuser of marketplace information. , 1987 .
[192] J. Zaichkowsky. Measuring the Involvement Construct , 1985 .
[193] R. Cialdini. Influence: Science and Practice , 1984 .
[194] J. Brehm,et al. Psychological Reactance: A Theory of Freedom and Control , 1981 .
[195] C. Fornell,et al. Evaluating structural equation models with unobservable variables and measurement error. , 1981 .
[196] R. A. Wicklund,et al. Consumer Behavior and Psychological Reactance , 1980 .
[197] Terry S. Overton,et al. Estimating Nonresponse Bias in Mail Surveys , 1977 .
[198] Stephen Worchel,et al. Effects of Supply and Demand on Ratings of Object Value , 1975 .
[199] Donald E. Speller,et al. A commodity theory analysis of the effects of age restrictions upon pornographic materials. , 1975 .
[200] Eli P. Cox,et al. Reappraising Mail Survey Response Rates , 1974 .
[201] H. Fromkin. Effects of experimentally aroused feelings of undistinctiveness upon valuation of scarce and novel experiences. , 1970, Journal of personality and social psychology.