TargetAd 2016: Int’l Workshop on Ad Targeting at Scale

The 2nd International Workshop on Ad Targeting at Scale will be held in San Francisco, California, USA on February 22nd, 2016, colocated with the 9th ACM International Conference on Web Search and Data Mining (WSDM). The main objective of the workshop is to address the challenges of ad targeting in web-scale settings. The workshop brings together interdisciplinary researchers in computational advertising, recommender systems, personalization, and related areas, to share, exchange, learn, and develop preliminary results, new concepts, ideas, principles, and methodologies on applying data mining technologies to ad targeting. We have constructed an exciting program of eight refereed papers and several invited talks that will help us better understand the future of ad targeting.

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[3]  David Essex,et al.  Matchmaker, matchmaker , 2009, CACM.

[4]  Fabrizio Silvestri,et al.  Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search , 2015, SIGIR.

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[9]  Nemanja Djuric,et al.  E-commerce in Your Inbox: Product Recommendations at Scale , 2015, KDD.

[10]  Doug Riecken,et al.  Introduction: personalized views of personalization , 2000, CACM.

[11]  Sandeep Pandey,et al.  Learning to target: what works for behavioral targeting , 2011, CIKM '11.

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[13]  Nemanja Djuric,et al.  Hidden Conditional Random Fields with Deep User Embeddings for Ad Targeting , 2014, 2014 IEEE International Conference on Data Mining.

[14]  Vanja Josifovski,et al.  Web-scale user modeling for targeting , 2012, WWW.

[15]  Abhinandan Das,et al.  Google news personalization: scalable online collaborative filtering , 2007, WWW '07.