Flipping the Marketing Research Classroom: Teaching with Team-Based Learning: An Abstract

Team-based learning (TBL) is “a specific sequence of activities and feedback designed to quickly change groups of individual students into high-performance learning teams in which participants know each other, need each other and hold each other accountable for preparation and contribution (Sweet and Michaelsen 2012, p. 18).” Theoretical support for TBL is provided in Sweet and Michaelsen (2007).