A System Architecture for Applying Intelligent Agents to Support Bargaining in Electronic Stores

In this study, we propose a system architecture to support bargaining in electronic stores. Two types of application agents, UI (user interface) agent and bargaining agent, are presented in the architecture. To work out each intelligent agent well, we provide intelligent agents with main data sources by creating consumer database, bargaining history, product database, strategy database, and tactics database. Based on the system architecture, we have developed a system prototype and carried out a laboratory experiment to illustrate the value of the bargaining function in electronic stores.