Understanding business models of mobile ecosystems in China: a case study

This study aims to have a better understanding of business models of mobile ecosystems in China. On the basis of a literature review on the business model, we propose an analysis framework consisting of four major dimensions of business model concepts to study how a mobile ecosystem works, including value network, value architecture, value proposition, and value finance. Four research questions are presented in this study. To address this, a case study with the WeChat ecosystem is carried out. The key findings from the case study are presented in accordance with identified four dimensions of business model concepts.

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