Blog feed search with a post index

User generated content forms an important domain for mining knowledge. In this paper, we address the task of blog feed search: to find blogs that are principally devoted to a given topic, as opposed to blogs that merely happen to mention the topic in passing. The large number of blogs makes the blogosphere a challenging domain, both in terms of effectiveness and of storage and retrieval efficiency. We examine the effectiveness of an approach to blog feed search that is based on individual posts as indexing units (instead of full blogs). Working in the setting of a probabilistic language modeling approach to information retrieval, we model the blog feed search task by aggregating over a blogger’s posts to collect evidence of relevance to the topic and persistence of interest in the topic. This approach achieves state-of-the-art performance in terms of effectiveness. We then introduce a two-stage model where a pre-selection of candidate blogs is followed by a ranking step. The model integrates aggressive pruning techniques as well as very lean representations of the contents of blog posts, resulting in substantial gains in efficiency while maintaining effectiveness at a very competitive level.