Visual Literacy in Message Design

Abstract The theme for this 33rd Annual Conference of the International Visual Literacy Association in Eskilstuna, Sweden, is “Visual Literacy in Message Design”. Both visual literacy and message design are broad concepts, each with a long history. Researchers with different kinds of backgrounds have shown an interest in visual literacy. This is also true for message design, which can be divided in several categories. Various areas of design have different objectives and the information materials reach out to different groups of receivers. Visual literacy and the use of images is important in message design. At the same time message design is important in the study of visual literacy. The concepts of visual literacy and message design partly overlap one another.

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