The drug Rivaroxaban which was poorly soluble was selected for formulation of SMEDDS due to its poor aqueous solubility and its oral bioavailability which is 66%. Self micro emulsifying drug delivery system was developed to improve its solubility and bioavailability. Solubility of Rivaroxaban is determined in various oils, Surfactants, and co-surfactants by UVSpectrophotometric method. Rivaroxaban has been shown maximum solubility in oil Peceol oil, surfactant Tween 80 and co surfactant Transcutol HP. A series of Pseudo ternary phase diagrams are constructed to identify micro emulsion region. Various compositions of Oil and Smix are titrated with water to identify micro emulsion region. From pseudo-ternary phase diagrams systems consisting of Peceol oil as oily phase, Tween 80 surfactant, Transcutol HP as co surfactant are selected for formulation. SMEDDS are prepared by selecting oil: Smix ratio 1:9 ....9:1 and Smix ratio 1:3, 1:4. Two mixtures (PTWT-2(1:9), PTWT-2(2:8) are selected for formulation of SMEDDS by keeping amount of drug constant (20mg) in all formulations. Prepared formulations are evaluated for Self emulsification and visual assessment, Phase separation and precipitation of the drug, Robustness to dilution, Percentage Transmittance, drug loading efficiency, FT-IR Studies, Thermodynamic stability studies, Droplet size, PDI and Zeta potential. All five formulations are emulsified in 25-30 seconds i.e. in less than 1 min. No formulation had showed precipitation and phase separation of drug. All formulations are robust to dilution. All formulations have shown percentage transmittance more than 95% indicating clear emulsions. All formulations have drug loading efficiency more than 90%. Thermodynamic stability studies had indicated that all formulations are stable after centrifugation and freeze thaw cycle. Droplet size was found to be 215.3nm and Zeta potential 8.34 nm and FT IR spectrums shown no interaction between drug and excipients. Cumulative percentage drug release of Rivaroxaban is 81.32%. The SMEDDS formulation clearly showed improved and increased drug dissolution for poorly soluble drug. This helps to keep the drug in soluble state in GIT. So the prepared SMEDDS have capability for delivering poorly water soluble drug Rivaroxaban in soluble state in GIT. INTRODUCTION: The drugs are most often administered by oral route, but approximately 40% of new drug candidates have poor‐water solubility QUICK RESPONSE CODE DOI: 10.13040/IJPSR.0975-8232.8(8). 3436-45 Article can be accessed online on: www.ijpsr.com DOI link: http://dx.doi.org/10.13040/IJPSR.0975-8232.8 (8). 3436-45 and the oral delivery of such drugs is difficult because of their low bioavailability, high intra‐ and inter‐subject variability, and a lack of dose proportionality 1 . There are a number of formulation strategies that could be used to improve the bioavailability of class II drugs, either by increasing the dissolution rate or by presenting the drug in solution and maintaining the drug in solution in the intestinal lumen. For successful oral delivery of such poorly water soluble drugs it is
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