Grundzüge des preisbeurteilungsverhaltens von Dienstleistungsnachfragern

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[31]  K. B. Murray,et al.  The impact of services versus goods on consumers’ assessment of perceived risk and variability , 1990 .

[32]  James J. Kellaris,et al.  An Exploratory Study of Price/Perceived-Quality Relationships Among Consumer Services , 1988 .