System and method for detecting direct response advertisemnets and grouping the detected advertisements

The invention DR ad detection and classification system and method, the segment portion made ad candidate advertisement candidate segment for generating for a line segment detected from the broadcasting stream related to a; Matching unit for advertisement candidate segment is determined whether advertising segment with the matching stored in the advertisement database; When it is determined that it does not have advertising segment matching advertisement candidate segment exists in the matching unit advertisement candidate segments DR ad for determining whether or not the direct response advertisement determining section; Direct response advertisement registration unit that stores the advertisement database, the advertisement candidate segment is determined as a direct response advertisement from the DR ad judging as an advertising segment DR ad; And to said matching unit advertisement candidate if the segment advertising segment is determined and matched by the advertising segment exists matched to the DR ad in direct response advertisement stored in the advertisement candidate segments in the ad database ad segment by including a direct response advertisement grouped to perform grouping for DR ad detection and classification system and provides a method using the same.