(from the chapter) consider the motivations governing information processing within the framework of the heuristic-systematic model / this model proposes 2 concurrent modes by which people process information and reach judgments: a relatively effortless heuristic mode, characterized by the application of simple decision rules (e.g., "experts can be trusted"), and a more effortful and analytic systematic mode, in which particularistic or individuating information about objects of judgment is used / which mode predominates in any situation depends on the individual's current motivation and capacity to engage in detailed processing (chapter) no motivation / accuracy motivation / defense motivation / impression motivation (PsycINFO Database Record)