Psychological strategies to reduce energy consumption: project summary report

This report reviews the research conducted in connection with a project to apply psychological theory and procedures to the problems of encouraging residential energy conservation. A major part of the project involved surveys of residents' energy-related attitudes. The best (and only consistent) attitudinal predictor of residents' actual energy consumption was their attitude about thermal comfort. A number of other attitudes that could conceivably have been related to consumption, such as attitudes about the reality of the crisis, were not found to be related to consumption. Another major focus of the project was on the effectiveness of feedback (that is, giving residents information about their energy use) as an aid to residents' conservation efforts. A series of experiments demonstrated that frequent, credible energy-consumption feedback, coupled with encouragement to adopt a reasonable but difficult energy-conservation goal, could facilitate conservation. However, these studies also demonstrated that residents could not be given just any kind of information about their energy use as feedback and that even proper feedback would not lead to conservation in all households. Conditions that are crucial for the success of feedback as a conservation aid are discussed. Other studies conducted by the project looked at the effect on energy consumptionmore » of (1) a device to reduce air-conditioning waste by signalling when it is cool outside, (2) an automatic multi-setback thermostat, and (3) utility companies' average payment plans. A survey of residents' knowledge of their energy use also was conducted. 23 references.« less