Data Mining — Tools and Techniques

With the advent of powerful desktop computers, organizations are recognizing that data can be more than that. By using the appropriate tools and techniques an experienced analyst can convert voluminous data into valuable information. This can be used to highlight the success (or failure) of marketing campaigns, display processes and be more responsive to customer needs. There are a wide variety of techniques that can be employed for data analysis and increasingly the term ‘data mining’ is used to describe these techniques.

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