Visual Communication of New Subway Media Advertisements

Subway advertisements is a new form of media advertising.The use of the train compartments and the surrounding environment to form a comprehensive subway media space will create a new era of subway advertisements due to the closure of space and the typical characterristics of the population.By summing up the visual communication patterns,characteristics and trends of subway advertisements,this paper outlines the visual communnication approaches of subway advertisements.And the existing problems of subway advertisements should deserve the self-discipline and concern of the related functional departments.