Why and how to adopt green management into business organizations

Purpose – The purpose of this paper is to explore and investigate the process of green management adoption in small and medium‐sized enterprises.Design/methodology/approach – The study used the qualitative methods of case study, in‐depth interviews and document analysis to collect data from two companies, one in the acoustic equipment, the other in the electronics industry.Findings – The paper finds that the extant literature in the field of business and management has largely ignored green management practices within small and medium‐sized enterprises (SMEs). The study finds that SMEs can make themselves greener by making strategic and organizational changes. For greener management, the factors of organizational structure, innovation capability, human resources, cost savings and competitive advantage can influence organizational change. The outcomes of the case studies confirmed this. The paper argues that further research is needed in order to identify how management practice might reduce negative susta...

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