An Effective Method of Developing Business Case Studies Based on Company Analysis

Many business schools have adopted case method in management research and in teaching pedagogy with the belief that it is a most powerful way to study and learn new lessons required to identify, understand, and solve the problems in the process of managing and leading the organizations. Analysing business cases of companies force students to grapple with exactly the kinds of situations, decisions, and dilemmas managers confront every day. A good business case will include the problem, identify all the possible options to solve the problem, and provides adequate information along with uncertainties to the decision-makers to choose which course of action will be best for the organisation. Case analysis is a participatory method in which the students play a lead role in their own and each other's learning. The instructors moderate the discussions ask questions, monitors the dialogue, supports debate, and records the frameworks used for analysing situations, concepts, models, strategies used in the problem of the system/organization to engage students in a decision-making process of a challenging, interactive learning environment. Both types of cases can be analysed in a classroom set-up provided the instructor finds them as appropriate for the topic and subject under discussion. Company analysis is a powerful tool in developing both research case study and teaching case study in business management subject. In this paper, we have discussed the case studies based on company analysis, case studies published by top publishers on company analysis, difference between research case study and teaching case study, company analysis as a methodology in management research, an effective method of developing research case studies based on company analysis using a framework for research case study based on company analysis, and the possible recommendations based on analysis.

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