论文信息 - Empirical Study of User Behavior on Home Page Layouts: SAPO Portal Case Study

Empirical Study of User Behavior on Home Page Layouts: SAPO Portal Case Study

The use of eye tracking in usability research has increased in the past years. The work presented in this paper reports on an empirical study that took place at the University of Aveiro. 58 participants were asked to read news on the SAPO homepage while their eye movements and mouse interaction were recorded. An analysis of their visual and interactive behavior on the news areas of interest was made as well as other areas of the homepage. Acquired results were considered, and reinforced interaction design criteria used in the reconceptualization of the actual SAPO homepage.

[1] Bing Pan,et al. The determinants of web page viewing behavior: an eye-tracking study , 2004, ETRA.

[2] Carrick C. Williams,et al. Eye movements during information processing tasks: Individual differences and cultural effects , 2007, Vision Research.

[3] Laura Chamberlain. Eye Tracking Methodology; Theory and Practice , 2007 .

[4] Jana Holsanova,et al. Reading or scanning? A study of newspaper and net paper reading. , 2003 .

[5] Tommy Strandvall,et al. Eye Tracking in Human-Computer Interaction and Usability Research , 2009, INTERACT.

[6] Marco Porta,et al. On-line newspapers and multimedia content: an eye tracking study , 2008, SIGDOC '08.

[7] Andrew T. Duchowski,et al. Eye Tracking Methodology: Theory and Practice , 2003, Springer London.

[8] Robert J. K. Jacob,et al. Eye tracking in human-computer interaction and usability research : Ready to deliver the promises , 2002 .

[9] Ingrid Hsieh-Yee. Research on Web Search Behavior. , 2001 .

[10] Jakob Nielsen,et al. Eyetracking Web Usability , 2009 .

[11] A Neetens,et al. Eye movements during sleep. , 1989, Bulletin de la Societe belge d'ophtalmologie.