Navigating tomorrow's web: From searching and browsing to visual exploration

We propose a new way of navigating the Web using interactive information visualizations, and present encouraging results from a large-scale Web study of a visual exploration system. While the Web has become an immense, diverse information space, it has also evolved into a powerful software platform. We believe that the established interaction techniques of searching and browsing do not sufficiently utilize these advances, since information seekers have to transform their information needs into specific, text-based search queries resulting in mostly text-based lists of resources. In contrast, we foresee a new type of information seeking that is high-level and more engaging, by providing the information seeker with interactive visualizations that give graphical overviews and enable query formulation. Building on recent work on faceted navigation, information visualization, and exploratory search, we conceptualize this type of information navigation as visual exploration and evaluate a prototype Web-based system that implements it. We discuss the results of a large-scale, mixed-method Web study that provides a better understanding of the potential benefits of visual exploration on the Web, and its particular performance challenges.