Nuclear power threats, public opposition and green electricity adoption: Effects of threat belief appraisal and fear arousal

This study analyses the extent to which willingness to oppose nuclear power and intention to adopt green electricity are related to the cognitive and emotional appraisal of threats deriving from nuclear power. The analysis draws on a theoretical framework which introduces emotional fear arousal as a direct behavioural antecedent of coping behaviour into a model based on cognitive centred Protection Motivation Theory (PMT, Maddux and Rogers, 1983; Rogers, 1983) and the Extended Parallel Processing Model (EPPM, Witte, 1992, 1998). Hypothesized relations are tested in a nationally representative online study conducted in April and May 2012, one year after the Fukushima accident. Results support the hypothesized influences of perceived threat, fear arousal and perceived coping efficacy. Support for the proposed effects of fear control is rather limited. Findings contribute to extending previous knowledge on the role of cognitive and emotional appraisal processes induced by awareness of threats from nuclear power as behavioural antecedents of both opposing nuclear power and adopting green electricity. Findings of the study have implications for nuclear power policy and activism, as well as for institutional and commercial promoters of voluntary residential green electricity adoption.

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