Behavioral economics and public health

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time. Available in OSO: Contributors to this volume - Jason Block Harvard Medical School Zoe Chance Yale University Ravi Dhar Yale University William H. Dow University of California, Berkeley Rebecca Ferrer National Cancer Institute Michael Hallsworth Imperial College London Michelle Hatzis Google Kim Huskey Yale University Ichiro Kawachi Harvard University Dacher Keltner University of California Berkeley William Klein National Cancer Institute Jennifer Lerner Harvard University Kristina Lewis Kaiser Permanente Center for Health Research Brent McFerran Simon Fraser University Rebecca K. Ratner University of Maryland Valerie Reyna Cornell University Jason Riis University of Pennsylvania Christina A. Roberto Harvard University Dennis Runger University of Southern California Michael Sanders Harvard University Brian Wansink Cornell University Justin S. White Stanford University Wendy Wood Duke University Frederick J. Zimmerman University of Californa, Los Angeles