Disseminating a behavioral approach to energy conservation.

The low credibility of psychologists in the area of environmental protection, organizational, and ecological variables, and the importance of proper timing of research proposals must be overcome in order to gain monetary support for research programs on energy conservation behavior. The author relates his experiences in seeking support for a study on the effects of incentives on promoting residential energy conservation. An update of the original article notes that some projects are now funded. Results indicate that incentives and feedback might be effective under moderate temperature conditions, but not under more extreme conditions. The update also emphasizes the value of interdisciplinary work. 21 references.

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