Valter’s Seven Forces; a Model for Analyzingthe Forces Affecting the Business ModelInnovation Process

Today’s business environments are being subject to excrescent influence by new competing business models and ever increasing technological possibilities. This trend is unlikely to change in the near future. In fact, it would most likely just increase even more, therefor an successful embedded multi business model innovation processes within a business, would without any doubt be able to increase the likelihood for success for that business, therefore better understanding and measuring the multi business model innovation processes itself is of utmost importance. This paper propose the model Valter’s Seven Forces. The model is intended for analyzing the dominating forces with high influence and effect on the business model innovation process, either positively or negatively, depending on the situation of the force. The Seven Forces in the model affect the probability for success of a business model innovation process. The affect from the forces can be either positive or negative depending on the situation. For instance, if the group dynamics contain conflicts and interpersonal power battles, the probability for success of the business model innovation process is affected negatively; however, if the group dynamics contain respect, collaboration and harmony, the probability for success of the business model innovation process is affected positively. Journal of NBICT, Vol. 1, 47–64. doi: 10.13052/nbjict1902-097X.2018.004 This is an Open Access publication. c © 2018 the Author(s). All rights reserved.