Internet data processing method and apparatus

The invention discloses an internet data processing method. The method comprises following steps: acquiring dual parameters of a demand node constraint condition and dual parameters of a supply node constraint condition through a repeated iterative manner in an off-line stage; acquiring the play probability of each task under corresponding orientation conditions according to the dual parameters of the demand node constraint condition and the dual parameters of the supply node constraint condition; sending internet information in each task and the play probability of each task under the corresponding orientation conditions to an internet information play terminal, wherein a supply node is located at the internet information play terminal under the corresponding orientation conditions; and instructing the corresponding terminal to play the internet information in the corresponding task according to the acquired play probability. The invention also discloses an internet data processing apparatus.