Evolving Internet Use by Malaysian Hotels

This study used the diffusion of innovations (DOI) and Miles and Snow’s business strategy to investigate evolving Internet use by Malaysian hotels. Unlike previous studies, this paper included email and a new temporal measure, website age. The study proposed that Malaysian hotels’ Internet use evolved in six-stages from no adoption to advanced website. Against expectations, one stage emerged suggesting no evolving Internet use, reflecting a bandwagon effect. This counterintuitive finding adds to the growing study of evolving Internet use. In line with DOI and Miles and Snow, large, high rated, affiliated, and Prospectors hotels led in evolving Internet use.

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