Traveler route choice: Travel time implications of improved information and adaptive decisions

Abstract The Wardrop user equilibrium model states that travelers choose the fastest available route and always choose the same route on repeated trips. However, travelers are not always capable of choosing the fastest route, and if travel time is uncertain, they may acquire information on the day of travel that helps to select a better route. Thus, travelers can reduce their travel time over the Wardrop “optimum” by selecting routes adaptively. The focus of this paper is to find the most promising approach for improving actual transit route choice through providing better traveler information. Actual and ideal travel time were estimated for each of six information scenarios, ranging from one where travelers use transit maps, to one where travelers use adaptive route choice, and to the hypothetical situation referred to as perfect information. Travelers using maps and travelers using maps and schedules took significantly longer than ideally possible on an experimental trip (24% longer with maps, 42% longer with maps and schedules). Ideal travel time under perfect information was 49% less than actual travel time with no information, and 6% less than that of the best non-adaptive decision rule. Time adaptive route choice resulted in no travel time reduction. The potential travel time improvement from giving travelers more information was not as great as that from making information more understandable. Adaptive route choice did not offer great potential on the studied trip. To be effective there must be several nearly equal route options, and trips must involve transfers, which excludes most travel on transit today.