A Dynamic Approach to the Organizational vision in Uncertain Situations (Case Study: Low Cost Airlines in Iran)

The organizational vision as one of the key concepts of strategic management is significant in determining the organization ideal condition in the future. A static and inflexible outlook towards the changing future will cause to some essential problem for organizational vision. This research tries to study and analyze the most important factors that make the low cost airlines’ vision more dynamic based on the review of the relevant literature and according to experts point of view. The findings show that the dynamics and flexibility of the internal and external organizational environment will be refluxed in determining the vision by regarding internal factors (organization and culture) and external factors (inter-organization relations and market). Thus, the position of the vision in the procedure of strategic management changes from a static picture to a powerful instrument in the hand of managers for upgrading the quality of strategic decision makings.