Tracking on the Web, Mobile and the Internet-of-Things

‘Tracking’ is the collection of data about an individual’s activity across multiple distinct contexts and the retention, use, or sharing of data derived from that activity outside the context in which it occurred. This paper aims to introduce tracking on the web, smartphones, and the Internet of Things, to an audience with little or no previous knowledge. It covers these topics primarily from the perspective of computer science and humancomputer interaction, but also includes relevant law and policy aspects. Rather than a systematic literature review, it aims to provide an overarching narrative spanning this large research space. Section 1 introduces the concept of tracking. Section 2 provides a short history of the major developments of tracking on the web. Section 3 presents research covering the detection, measurement and analysis of web tracking technologies. Section 4 delves into the countermeasures against web tracking and mechanisms that have been proposed to allow users to control and limit tracking, as well as studies into end-user perspectives on tracking. Section 5 focuses on tracking on ‘smart’ devices including smartphones and the internet of things. Section 6 covers emerging issues affecting the future of tracking across these different platforms.