Expectancy-value attitude models: An analysis of critical theoretical issues

Abstract Expectancy-value models are analyzed in terms of their level of abstraction and the rules governing how beliefs and evaluations combine to produce an attitude. In addition, suggestions are made as to modes of operationalization and methods for assessing the reliability and validity of any representation.

[1]  Richard P. Bagozzi,et al.  A Holistic Methodology for Modeling Consumer Response to Innovation , 1983, Oper. Res..

[2]  Gilbert A. Churchill,et al.  Introduction to the Special Section: Measurement and Marketing Research—Is the Flirtation Going to Lead to a Romance? , 1979 .

[3]  T. Kuhn,et al.  The Structure of Scientific Revolutions. , 1964 .

[4]  George W. Bohrnstedt,et al.  The Reliability of Products of Two Random Variables , 1978 .

[5]  V. Srinivasan,et al.  A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities , 1976, Oper. Res..

[6]  Richard P. Bagozzi,et al.  Expectancy-value attitude models an analysis of critical measurement issues , 1984 .

[7]  M. J. Rosenberg Cognitive structure and attitudinal affect. , 1956, Journal of abnormal psychology.

[8]  James C. Anderson,et al.  On the Meaning of Within-Factor Correlated Measurement Errors , 1984 .

[9]  I. Ajzen,et al.  Attitude-behavior relations: A theoretical analysis and review of empirical research. , 1977 .

[10]  Donald R. Lehmann,et al.  The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude , 1973 .

[11]  John O. Summers,et al.  A Comparison of Linear and Nonlinear Evaluation Process Models , 1975 .

[12]  R. Bagozzi A Prospectus for Theory Construction in Marketing , 1984 .

[13]  G. Day Evaluating Models of Attitude Structure , 1972 .

[14]  R. Bagozzi A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior , 1982 .

[15]  M. Fishbein An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object , 1963 .

[16]  Michael J. Ryan,et al.  The Fishbein Extended Model and Consumer Behavior , 1975 .

[17]  R. Bagozzi An Examination Of The Validity Of Two Models Of Attitude. , 1981, Multivariate behavioral research.

[18]  R. Bagozzi Attitudes, intentions, and behavior: A test of some key hypotheses. , 1981 .

[19]  William R. Darden,et al.  Causal Models in Marketing , 1980 .