Application of Semiotics in the Design of Olympic Games Products

The significance of rational extensionality of semiotics in the design of product and the significance of its perceptual connotation were introduced.The applications of Chinese elements in Olympic Games product were analyzed.It can be seen that the semiotics,as a tool of communication,have wide application in modern design.Product is the material form of culture and is the aggregate of symbol.In the international design,we should integrate Chinese culture into the product of Olympic Games.By means of the product as the carrier of symbol and culture,we transmit Chinese culture to the whole world.