Understanding Furniture Decision Making Process and Design Preference using Web-Based VR Technology

Web-Based VR Technology So-Yeon Yoon, Ph.D. & Ji Young Cho University of Missouri, Columbia ABSTRACT PURPOSE AND CONTEXT This research is a web-based investigation utilizing advanced computer/network technology in order to understand factors considered for furniture purchase and furniture style preference. In interior design, specifically for residential environments, furniture has significant meaning, not only because household furniture is the second largest portion in personal consumption expenditure following a house (Lihra & Graf, 2007; US Census Bureau, 2005; Toosi, 2002), but because furniture is a mode to project one’s self-image (Altman & Chemers, 1984; Cooper, 1976). Despite the significance of furniture, little is known about different factors affecting consumers’ selection of furniture and preferred furniture styles. The purposes of this research are (1) to find important features that consumers consider for residential furniture purchases and (2) to identify consumers’ preferences for furniture design in terms of style, which will finally lead to a better understanding about furniture purchase behavior.