L'apport de la créativité dans les processus d'éco-innovation - Proposition de l'outil EcoASIT pour favoriser l'éco-idéation de systèmes durables

Aujourd'hui les challenges portes par le developpement durable necessitent de developper de nouvelles offres et de nouveaux usages dans le cadre d'un processus d'eco-innovation integrant les approches environnementales et societales. Cette these a pour objectif d'etudier l'interet d'utiliser des outils d'aide a la creativite afin d'instrumenter les phases de generation d'idees et de nouveaux concepts lors des processus d'eco-innovation. A partir d'un etat de l'art sur le concept d'eco-innovation et sur les outils d'aide a l'eco-innovation, nous montrons ainsi que, s'il existe de nombreux outils, peu d'entre eux sont precisement focalises sur la phase de generation d'idees, ou ideation. De meme, peu d'entre eux permettent de stimuler l'ensemble des axes du developpement durable. Pour repondre a cette lacune, nos recherches s'appuient sur une adaptation de l'outil de creativite ASIT en EcoASIT. Cette adaptation est argumentee sur le plan conceptuel en montrant les affiliations theoriques entre les deux outils et sur le plan experimental en presentant les resultats de nos differentes experimentations. Nous montrons ainsi que l'outil EcoASIT presente un fort potentiel dans le processus d'eco-innovation en proposant de stimuler efficacement les phases d'ideation sur l'ensemble des axes du developpement durable.

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