A Novel Multi Criteria Decision Making Framework for Production Strategy Adoption Considering Interrelations

Firms produce some of their products utilizing Make-To-Order (MTO), some utilizing Make-To-Stock (MTS) another some Hybrid system. The present study examines a novel hybrid method for improving the usability of SWOT (Strengths, Weaknesses, Opportunities and Threats) and ANP (Analytic Network Process). SWOT analysis is always carried out regarding environmental and internal criteria. Although outer dependence of corresponding factors is inevitably taken into account, inter-dependence among the factors is seldom addressed. This criterion makes ANP more powerful than AHP. However, due to the complexity and uncertainty involved in real world decision problems, it is sometimes unrealistic or even impossible to require exact judgments. Therefore Fuzzy Analytic Network Process (FANP) are integrated with SWOT analysis.