Pull vs. Push: How OmniEarth Delivers Better Earth Observation Information to Subscribers

Abstract. Until very recently, the commercialization of Earth observation systems has largely occurred in two ways: either through the detuning of government satellites or the repurposing of NASA (or other science) data for commercial use. However, the convergence of cloud computing and low-cost satellites is enabling Earth observation companies to tailor observation data to specific markets. Now, underserved constituencies, such as agriculture and energy, can tap into Earth observation data that is provided at a cadence, resolution and cost that can have a real impact to their bottom line. To connect with these markets, OmniEarth fuses data from a variety of sources, synthesizes it into useful and valuable business information, and delivers it to customers via web or mobile interfaces. The “secret sauce” is no longer about having the highest resolution imagery, but rather it is about using that imagery – in conjunction with a number of other sources – to solve complex problems that require timely and contextual information about our dynamic and changing planet. OmniEarth improves subscribers’ ability to visualize the world around them by enhancing their ability to see, analyze, and react to change in real time through a solutions-as-a-service platform.