Beyond the electronic book: a critique of hypertext rhetoric

In recent years many researchers and theorists have contributed to a nascent rhetoric of hypertext and hypermedia (Bolt91; Car190; Cran89; Fris88; Harp91; Jayn89; Joyc88; Land91; Mcda91; Mou189; Schn89; Slat90; Yank85). Some of these writers (notably Carlson, Jaynes, and Landow) explicitly invoke the subject of rhetoric; others address issues of structure and convention in electronic composition that clearly pertain to this subject. All have considered ways in which hypertext can be used or made more useful in actual writing situations. But in spite of the considerable attention given to this area of inquiry, the nature and objectives of hypertext rhetoric are still vaguely defined.

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