Negative congruence effects in letter and pseudo-letter recognition: the role of similarity and response conflict

Letters and pseudo-letters were presented in three experiments using a sequential same-different task. While first items were always presented in isolation, the second item was either presented in isolation or surrounded by geometrical non-target shapes that could be congruent or incongruent to the target. In two experiments, a physical sameness criterion was used. In Experiment 1, in one condition, different pairs were always distinct in shape, in another they were similar in shape. Negative congruence effects were obtained for different pairs that are similar. In Experiment 2, this effect is replicated within participants. In this experiment, similar and dissimilar stimuli were mixed. The results were explained in terms of the difficulty of responding different to stimuli that are similar in shape: when the second item is surrounded by a congruent shape, the similarity is emphasized, making this response even more difficult. In Experiment 3, the same stimuli were presented using a categorical sameness criterion. This reduces the role of physical similarity and thus eliminates the response conflict. As a result, negative congruence effects were no longer observed. Taken together, the three experiments identify another source of negative congruence effects besides the ones recently reported in the literature.