Content of the virtual community and its construction in the organization

The paper defines newly the virtual community based on its dual nature as both social system and technology system.Aiming at the absence from the perspective of organization,it proposes the organization approaches to construct virtual community,trying to help show the practising purport in embedding,constructing and endowing meanings between technology and organization.Lastly,the paper explains in detailed positive significance to develop new perspective of organization approach with an example of virtual community in the government.