The Existence of Public Relation in Constructing Image in Dayah MUDI MESRA Samalanga Bireuen, Aceh, Indonesia

There will be a conflict, impact or hostility because of wrong communication. misscommunication may concern the content, tone (intonation) or way. There is often a case of misscommunication in both social and work relations. For example, if someone is talking to someone else, he does not mean to offend his interlocutor, but his interlocutor is offended by his wrong communication. Public relations is not found as part of organizational management. There is information field, but this field functions to information management and the need that relates to internal problem of Dayah MUDI MESRA Samalanga Bireuen, and it is about yet aspect of how to have good relationship to public, so the existance of public relation that is main role to convey information and communicate continually to obtain mutual understanding between Dayah MUDI MESRA Samalanga and society legally. Functionally public relation in MUDI MESRA Samalanga Bireuen is run by 1) Abu as centre figure (personal branding); 2) students, teungku, gure and manager, through intensive process and quality product; 3) alumni, through Rabithah Alumni Dayah MUDI MESRA Samalanga Bireuen.