Confirmatory Factor Analysis and Alternate Test Models for Impression Management in SMEs: A Gender Based Study

It is not an uncommon trend in the present times that the number of women entrepreneurs continues to increase steadily. It is also found that women enter entrepreneurship majorly due to necessity than opportunity orientation. If that is the case does entrepreneurial impression management differ for both the gender? How does the necessity based entrepreneur face the increased competitive approaches of opportunity based entrepreneurs? This study attempts to find out the difference between impression management techniques and different social competencies employed by women and male entrepreneurs. Data was collected by means of questionnaire to new ventures and a total of hundred and seventeen observations were collected, from fifty seven females and sixty male entrepreneurs. It was observed that impression management techniques employed by women are different from that of males. In contrast to the sex role typing of females it was seen that women use assertion oriented techniques than compared to males. The results provide evidence that the potential for developing social competence and impression management techniques and promoting the abilities needed for a free and self-determined career has not been exhausted by any means.

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