FARMERS' INFORMATION SOURCES, THEIR AWARENESS AND ADOPTION OF RECOMMENDED SUGARCANE PRODUCTION TECHNOLOGIES IN THE CENTRAL PUNJAB

The study was carried out to identify farmers' information sources and to assess their level of awareness and adoption of sugarcane production technologies. For this purpose, 180 sugarcane growers in Faisalabad division were taken as study respondents. From each district, four centres were selected at random. From each selected center, 15 sugarcane growers were selected at random. The data reveal that a majority of large farmers (52.5084.80%) were aware of recommended sugarcane production technologies, which were adopted by majority of them. A significant proportion of small farmers (70% & above) gathered information about sugarcane production technologies through their fellow farmers and progressive farmers. Large farmers (20% & above) got information about sugarcane production technologies through Agriculture Department (Extension Wing) and Research Institutes, while 10 to 20 % large farmers gathered information about sugarcane productions technologies through mass media (radio/television and printed material).