Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance

As an example of the assessment of learning outcomes, student perceptions were obtained for learning outcome importance as well as their own abilities to perform learning outcome skills. Development of outcomes involved multiple stakeholder groups and extensive reviews. Rankings were developed for highest importance and highest skill level as a way to evaluate outcomes needing emphasis. A simple priority index demonstrated one technique of allocating resources in program changes. In this example, highest priorities converged around issues of interpersonal, leadership, global economy, and interacting in the business environment. Extensive comparisons were made between class level as well as between marketing majors and other business disciplines. Although lists of outcomes, student perception ratings, and priorities will vary among institutions, this example indicated a beginning point for rating criteria.

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