Effectiveness of Knowledge Acquisition for Newcomers: The Relationship Between Acquistion Channels and Knowledge Types

Employee turnover is prevalent in the software engineering industry. When new employees enter into an organization, it is necessary for them to acquire new organizational knowledge so that they can work more effectively. In this paper, we explore how various knowledge acquisition channels can be used to acquire different types of knowledge. Using organizational communication theory and social presence theory, we propose a theoretical framework that maps different types of knowledge to different acquisition channels. Then we empirically test the model with a field experiment conducted with 112 software engineers in a large software engineering company. Our results reveal that formal channels are more effective for acquiring objectified and automatic knowledge than informal channels. Additionally, mediated channels are more effective for acquiring conscious knowledge, while non-mediated channels are effective for acquiring collective knowledge. These results have important implications for the practice of knowledge management, and advance the theory of knowledge transfer.

[1]  Dorothy E. Leidner,et al.  Studying Knowledge Management in Information Systems Resarch: Discourses and Theoretical Assumptions , 2002, MIS Q..

[2]  John Short,et al.  The social psychology of telecommunications , 1976 .

[3]  Ronald E. Rice,et al.  Evaluating new media systems , 1984 .

[4]  Blake E. Ashforth,et al.  Socialization Tactics and Newcomer Information Acquisition , 1997 .

[5]  E LeidnerDorothy,et al.  Studying knowledge management in information systems research , 2002 .

[6]  Peter H. Gray,et al.  Knowledge Sourcing Effectiveness , 2004, Manag. Sci..

[7]  Lee Sproull,et al.  Reducing social context cues: electronic mail in organizational communication , 1986 .

[8]  Youngjin Yoo,et al.  Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group Consensus , 2001, MIS Q..

[9]  Colin Baskin,et al.  Ariadne's Thread: Using Social Presence Indices to Distinguish Learning Events in Face-to-Face and ICT-Rich Settings , 2005 .

[10]  Neil J. Smelser The Sociology of Economic Life , 1965 .

[11]  Bernard C. Y. Tan,et al.  Group Polarization and Computer-Mediated Communication: Effects of Communication Cues, Social Presence, and Anonymity , 2002, Inf. Syst. Res..

[12]  R. Grant Toward a Knowledge-Based Theory of the Firm,” Strategic Management Journal (17), pp. , 1996 .

[13]  S. Kiesler,et al.  Group processes in computer-mediated communication☆ , 1986 .

[14]  SiaChoon-Ling,et al.  Group Polarization and Computer-Mediated Communication , 2002 .

[15]  J. V. Maanen,et al.  Toward a theory of organizational socialization , 1977 .

[16]  William A. Donohue,et al.  Differences Between Formal and Informal Communication Channels , 1994 .

[17]  Paul S. Goodman,et al.  Computer-Aided Systems and Communities: Mechanisms for Organizational Learning in Distributed Environments , 1998, MIS Q..

[18]  M. Polanyi Chapter 7 – The Tacit Dimension , 1997 .

[19]  Atreyi Kankanhalli,et al.  Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation , 2005, MIS Q..

[20]  Thomas H. Davenport,et al.  Book review:Working knowledge: How organizations manage what they know. Thomas H. Davenport and Laurence Prusak. Harvard Business School Press, 1998. $29.95US. ISBN 0‐87584‐655‐6 , 1998 .

[21]  C. Fisher Organizational socialization: An integrative review , 1986 .

[22]  M. Lynne Markus,et al.  Toward A Theory of Knowledge Reuse : Types of Knowledge Reuse Situations and Factors in Reuse Success , 2022 .

[23]  Dorothy E. Leidner,et al.  Review: Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues , 2001, MIS Q..

[24]  W. Bennis,et al.  The Social Psychology of Organizations , 1966 .

[25]  B. Uzzi,et al.  Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness , 1997 .

[26]  L. Argote,et al.  KNOWLEDGE TRANSFER: A BASIS FOR COMPETITIVE ADVANTAGE IN FIRMS , 2000 .

[27]  Andrew J. Flanagin,et al.  Technology Use and Organizational Newcomer Socialization , 2004 .

[28]  D. Sandy Staples,et al.  The use of collaborative electronic media for information sharing: an exploratory study of determinants , 2000, J. Strateg. Inf. Syst..

[29]  Cheri Ostroff,et al.  ORGANIZATIONAL SOCIALIZATION AS A LEARNING PROCESS: THE ROLE OF INFORMATION ACQUISITION , 2006 .

[30]  Frank Biocca,et al.  Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria , 2003, Presence: Teleoperators & Virtual Environments.

[31]  R. Kahn,et al.  The Social Psychology of Organizations , 1966 .

[32]  Morten T. Hansen,et al.  The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits , 1999 .

[33]  Robert W. Zmud,et al.  Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Factors, and Organizational Climate , 2005, MIS Q..

[34]  Rob Cross,et al.  A Relational View of Information Seeking and Learning in Social Networks , 2003, Manag. Sci..

[35]  Dorothy E. Leidner,et al.  Knowledge Management Systems: Issues, Challenges, and Benefits , 1999, Commun. Assoc. Inf. Syst..

[36]  Vernon D. Miller,et al.  INFORMATION SEEKING DURING ORGANIZATIONAL ENTRY: INFLUENCES, TACTICS, AND A MODEL OF THE PROCESS , 1991 .

[37]  Lee Sproull,et al.  What's Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing , 1994, Inf. Syst. Res..

[38]  Neil J. Smelser,et al.  The Sociology of Economic Life , 1964 .

[39]  I. Nonaka A Dynamic Theory of Organizational Knowledge Creation , 1994 .

[40]  L. Cronbach Coefficient alpha and the internal structure of tests , 1951 .

[41]  Beth H. Jones,et al.  Impact of Communication Medium and Computer Support on Group Perceptions and Performance: A Comparison of Face-to-Face and Dispersed Meetings , 1993, MIS Q..

[42]  Samer Faraj,et al.  Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice , 2005, MIS Q..

[43]  J. D. Johnson,et al.  Effects of Communicative Factors on Participation in Innovations , 1990 .

[44]  FarajSamer,et al.  Why should i share? examining social capital and knowledge contribution in electronic networks of practice , 2005 .

[45]  J. Spender Making knowledge the basis of a dynamic theory of the firm , 1996 .

[46]  S. Ashford,et al.  Proactivity during organizational entry: The role of desire for control. , 1996 .