Once upon a time in Africa: a case study of storytelling for knowledge sharing

Purpose – The purpose of this paper is to report on research conducted into the use of stories and storytelling to share knowledge in a large mining company based in South Africa. The paper shows how the use of oral methods combined with other media can be used to support a number of different objectives and yield a wide variety of benefits.Design/methodology/approach – This paper presents the results of a case study which used a largely qualitative approach to gather data on a specific community of practice within the case study company.Findings – The research identified an innovative approach being used to combine a number of approaches to sharing knowledge through the use of stories and storytelling, in particular graphical representation of the stories and the use of graphics in conjunction with oral storytelling methods.Research limitations/implications – This research was conducted in only one company, in one country. Further research would be necessary to further test the effectiveness of the appro...

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