Inteligência Organizacional e Competitiva e a Web 2.0

New possibilities are analyzed for Competitive and Organizational Intelligence under Web 2.0. The underlying theoretical approach is based on Information Science, Information and Knowledge Management, Competitive Intelligence and related disciplines, in an integrated manner. The thesis that is defended in this essay considers that the basic elements that constitute what is understood by competitive and organizational intelligence 2.0 are the adequate use of collective intelligence accessible at the Web 2.0 in order to create and share knowledge; associated with the emerging concepts of the corporate world such as sustainability.

[1]  L. Freeman.  Centrality in social networks conceptual clarification , 1978 .

[3]  Tim O'Reilly,et al.  What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software , 2007 .

[4]  Johan Versendaal,et al.  Web 2.0-based webstrategies for three different types of organizations , 2011, Comput. Hum. Behav..

[5]  Luc Quoniam.  Competitive intelligence 2.0 : organization, innovation and territory , 2011 .

[6]  Marianna Sigala,et al.  Integrating Web 2.0 in e-learning environments: a socio-technical approach , 2007, Int. J. Knowl. Learn..

[7]  Stanley Wasserman,et al.  Social Network Analysis: Methods and Applications , 1994 .

[8]  R. Kozinets.  The Field behind the Screen: Using Netnography for Marketing Research in Online Communities , 2002 .

[9]  Sandra Portella Montardo,et al.  Netnografia: incursões metodológicas na cibercultura , 1970 .

[10]  Terri L. Griffith,et al.  Information Technology and the Changing Fabric of Organization , 2007, Organ. Sci..

[11]  Katarina Stanoevska-Slabeva,et al.  Overview of business models for Web 2.0 communities , 2006, GeNeMe.

[12]  Cindy Gallois,et al.  Organizational Communication: Challenges for the New Century , 2004 .

[13]  Andrew McAfee,et al.  Enterprise 2.0: the dawn of emergent collaboration , 2006, IEEE Engineering Management Review.

[14]  Wendy Hall,et al.  The Semantic Web Revisited , 2006, IEEE Intelligent Systems.

[15]  T. D. Wilson,et al.  Recent trends in user studies: action research and qualitative methods , 2000, Inf. Res..

[16]  Eduardo Amadeu Dutra Moresi.  Delineando o valor do sistema de informação de uma organização , 2000 .

[17]  Vicente Traver,et al.  When the Social Meets the Semantic: Social Semantic Web or Web 2.5 , 2012, Future Internet.

[18]  R. Recuero,et al.  “RT, por favor”: considerações sobre a difusão de informações no Twitter , 2010 .

[19]  David Gefen,et al.  Virtual Community Attraction: Why People Hang Out Online , 2006, J. Comput. Mediat. Commun..

[20]  In Lee.  Overview of Emerging Web 2.0-Based Business Models and Web 2.0 Applications in Businesses: An Ecological Perspective , 2011, Int. J. E Bus. Res..

[21]  P. Nambisan,et al.  How to Profit From a Better ¿Virtual Customer Environment¿ , 2008 .

[22]  Michael D. McMaster.  The Intelligence Advantage: Organizing for Complexity , 1995 .

[23]  Wendell Bell,et al.  The Third Wave. , 1982 .

[24]  Huajun Chen,et al.  The Semantic Web , 2011, Lecture Notes in Computer Science.

[25]  L. Quoniam.  Government Strategies of Territorial Intelligence 2.0: Support to SMEs-TPE , 2011 .

[26]  Mark M. Lowenthal,et al.  Intelligence: From Secrets to Policy , 2005 .