Transformation of market economy in information society

This scientific work researches the transformation issues of market economy under information society conditions and comments upon relevant scientific approaches. Factors and tendencies affecting market economy transformation are analyzed. Transformation of information, mediation and price formation functions of the market are analyzed. Negative effects of information asymmetry in the market and role of Internet in their elimination are demonstrated. Formation of virtual market and its superiority over the traditional market is characterized. Characteristics contradicting the traditional principals of knowledge economy, the Third sector, social networks, as well as transition from mass manufacturing to individualized manufacturing are discussed. Key-Words: transformation of market economy, information asymmetry, virtual market, knowledge economy, social networks.